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The Brand Framework Course
The Brand Strategy Framework
Welcome & Introduction (22:38)
Module 1: Meet The Brand Framework Course Worksheet (6:14)
Module 2: Ideal Customer Profile (15:10)
Module 3: Differentiation (16:38)
Module 4: The Brand Framework (19:56)
Module 5: Conducting Your Research (12:50)
Module 6: Building Your Brand Framework (6:39)
Module 7: Putting It All Together (5:56)
Conclusion: Getting More From Your Brand Framework (5:14)
Module 4: The Brand Framework
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