👋 Hi Friends, I've moved my content!
To take this course, enroll here: https://learn.kararedman.com/
(use code PEOPLEFIRST for 25% as a thanks for the extra click 😉)
I will be sunsetting this platform on July 15.
See you there!
✌️ Kara
ONLINE COURSE
Welcome to the Brand Framework Course
Learn how to build a powerful brand strategy framework using the process that’s helped Backroom's clients grow, exit, acquire, build empires, and create powerful personal brands.
Doing what works > doing everything
Do any of these ring true?
✔️ You're chasing tactics with limited resources and unclear goals
✔️ Leadership wants more results with less guidance
✔️ Boss says you should "be on TikTok"
✔️ You don't know what's working
Yeah, we're gonna help you with that.
Creating a powerful brand strategy isn't rocket science
You just need the right process and a curious, creative mindset.
In this self-paced course, we'll share everything we've learned to guide you through building a brand strategy that aligns your teams and creates accountability to ensure that your efforts are rowing in the same direction.
Meet Your Course Modules
- Welcome & Introduction (22:38)
- Module 1: Meet The Brand Framework Course Worksheet (6:14)
- Module 2: Ideal Customer Profile (15:10)
- Module 3: Differentiation (16:38)
- Module 4: The Brand Framework (19:56)
- Module 5: Conducting Your Research (12:50)
- Module 6: Building Your Brand Framework (6:39)
- Module 7: Putting It All Together (5:56)
- Conclusion: Getting More From Your Brand Framework (5:14)
Upskill in Research & Brand Strategy
Self Paced
Learn as you go, pause and come back whenever you'd like. This course is pre-recorded and divided into shorter modules so you can complete at your own pace.
Free Downloads
Bring your strategy to life with downloadable templates for team alignment and getting buy-in from leadership on your direction.
Lifetime Access
You'll be able to access your course materials forever, receive updates and new resources as we add more content, and get exclusive discounts on future courses & bundles.
Meet Your Course Instructor
Hi, I'm Kara!
Over the last 15 years I've helped founders and marketing professionals launch startups, raise up to $9M in funding, build brand equity, merge, acquire, go public, and exit.
I’ve worked on brands you've never heard of to household names like Hellmann’s, StubHub, Pepsi, DC United, and the U.S. Department of State.
My work has received mentions in and won awards with The New York Times, Baltimore Magazine, The New Dynamic, Technical.ly, Indigo Awards, and Graphic Design USA.
I created this course to share what I've learned because I believe:
- The way marketers are expected to work right now is not okay
- Marketing bears the burden of success yet is the first casualty of budget cuts
- Business leaders need to do better of establishing goals and leading teams
And I think giving people information, frameworks, and support to challenge leadership in positive ways is a step toward changing that.
